Category: Meow Wolf

Omega Mart. You have no idea.

Deep inside Area 15 (yes, 15) in Las Vegas is Omega Mart. To the casual observe, it looks like any old grocery store… but looks can be very deceiving.

This commercial from two years ago is one of the more up-front videos about the attraction, but when videos started appearing online in 2021, they were far more cryptic.

For instance, take a look at this old Omega Mart TV ad…

“Local coast to coast” and “your family won’t be the same” seemed … odd.

Even the more modern commercials also show that something is not quite right here.

Nebula loaf?

There were also bizarre product ads, like this one for Shrubs, the avocado-flavored French fry treats.

There are even videos about Plenty Valley and how it came to be at Omega Mart.

I fell down this Omega Mart rabbit hole quite deeply. There are dozens, if not hundreds, of Omega Mart videos. Some are presented as TV ads for the grocery store itself, promoting special deals. Others are for what I assume are “store brand” products. And others are like weird informercials…

The videos were scattered around the internet on YouTube, social media, websites and more, so I expect there are plenty I have yet to see. Fortunately, some folks have collected them and put together compilations of all the videos they have found.

And the rabbit hole went even deeper: There are internal employee training videos! Here are all the sections presented as one long video.

So just what IS Omega Mart?

Beats me! And we spent over five hours exploring it.

Here is my VR walkthrough of a tiny bit of it. In the future, I’ll share some thoughts and explanations.

Until then…

Area 15 does not exist.

Area 15 in Las Vegas (not to be confused with Area 51) is an entertainment complex that houses various food, drink, and entertainment offerings. You can ride an indoor zip-line, throw axes, play retro video games, experience Virtual Reality and spend hours exploring Meow Wolf’s Omega Mart.

Here is a VR walk around some of the art displays outside the building:

And here is a VR walk around the inside of the Area 15 building:

Admission to the building itself is free, so you can just go there and look around. Individual attractions and experiences all charge their own fees.

You can buy combo passes to save some money, as well, though I did not check to see how much of a saving this actually is.

Meow Wolf Omega Mart in Las Vegas

First, a quick update to my Miscellaneous (“Other Places”) photo gallery… I found some Las Vegas, Nevada photos I took in 2000 during a work trip. These were taken with my 1996-era Epson PhotoPC digital camera, so the “high resolution” was only 640×480. You can take a glimpse of Vegas through the eyes of a first-generation digital camera here:

http://misc.disneyfans.com/OtherPlaces/Nevada/index.html

Next, Omega Mart has been added to the gallery! After running in to some very weird “commercials” on YouTube for this “grocery store” a few years ago, I went down quite a rabbit hole watching their in-universe videos. Omega Mart is an interactive experience where you can walk through and just look at bizarre artistic creations, OR go down the rabbit hole yourself and explore the underlying story. For this one, Omega Mart is a grocery store operated by a corporation called Dramcorp. Dramcorp is up to some questionable business practices, involving alien worlds, extracting “the source” from humans, and stuff that it would take a book to fully explain. If even possible.

I really wanted to get to Omega Mart, but ended up in Denver earlier this year, and thus my first Meow Wolf experience was their Convergence Station (see photos in the gallery).

But now, Omega Mart has been visited:

http://misc.disneyfans.com/OtherPlaces/Nevada/LasVegas2024/Area15/index.html

It is located inside a facility called Area 15 (15, not 51) which was quite the site on its own—attractions, food, drinks, VR, arcade, shopping and, of course, Omega Mart.

VR photos posted to Park Hopping in VR on Facebook, and VR videos will be on my Park Hopping in VR YouTube channel (currently unlisted, but I will make them available soon—or ask, and I’ll send you the link sooner).

More to come…

Meow Wolf? More like Wow Wolf.

Ever since stumbling across some YouTube videos for Omega Mart (the Meow Wolf “art installation” in Las Vegas), I have been curious about just what these places are.

Now, after seeing the Meow Wolf Denver location – Convergence Station – I still don’t know.

But it was more, so much more, than I expected.

Super well done. One of these would fit right at home at Walt Disney World or Universal Orlando somewhere.

Details to come. But wow. Just wow. We spent almost seven hours exploring, and are know we still missed areas that we’ve seen on their video tours.